The Event

I would like to congratulate BCNA for creating and running this event. My friend, Ann, who finished her treatment 6 weeks ago, was moved to tears knowing so many cared about her personally and the impact of this event on herself and so many other women. I had no idea how many men also developed breast cancer each year – it was great to see them in their stand out blue ponchos.
- Rosemary, 2014 participant

The rain stopped as thousands of participants descended on the MCG on Saturday 10 May 2014, transforming the grounds into a sparkling sea of pink to bring the statistics of breast cancer to life.

Women, men and children in pink and blue ponchos formed the shape of the Pink Lady to show their support for all Australians affected by breast cancer.

The ceremony began with the Australian Youth Choir who sang ‘You raise me up’, while photos of people affected by breast cancer, some no longer with us, appeared on the big screens.

The crowd listened as a breast cancer survivor, a woman living with advanced breast cancer, and a soon-to-be mum who has recently lost her own mother to the disease shared their stories.

A minute’s silence was then held, broken by a powerful performance of ‘Keep holding on’ by Christie Whelan Browne and the Australian Youth Choir. The stadium lights were then turned off so the crowd could hold their pink torches towards the sky, creating a sparkling Pink Lady.

Funds from ticket sales and donations will help Breast Cancer Network Australia (BCNA) to continue to provide free information and support to the growing number of Australians diagnosed with breast cancer.

If you stood on the Field in 2014, share your experience with us by posting a comment on Facebook or emailing